017 GGW – Nat’l Gardening Assoc. Interview w/ Bruce Butterfield

This week Joe Lamp’l interviews National Gardening Association’s Market Research Director, Bruce Butterfield. The NGA recently released the findings of their latest survey, entitled The Impact of Home & Community Gardening in America. The findings support a huge rise in home vegetable and food gardeners this year to new record levels. And what’s going on with the organic and sustainable gardening trend? All that and more…

Show Notes

Introduction

Hi everybody, it’s Joe Lamp’l and welcome to Growing a Greener World. This is a show for people who love to garden and spend time outdoors, and who really care about environmental stewardship.

Well, unless you live in a cave somewhere, you can’t help but notice the buzz around the popularity of growing your own food these days. With concerns over the economy, health risks of chemicals, and the desire live more sustainably, it only makes sense. So this week, it’s an interview with Bruce Butterfield, Market Research Director for the National Gardening Association. He shares the results of their new survey, revealing some amazing increases in the growth of home food gardening, and talks about other trends including a new interest in community gardening, organics and sustainable gardening practices.

If you have a comment, contact us anytime! Our phone line is always open. The number is 206.337.0375, or email us at heyjoe@joegardener.com…

Intro to Bruce Butterfield
Bruce Butterfield has been the Market Research Director at the National Gardening Association for more than 25 years and is a well-known and respected name in the gardening industry. His years of experience in the field give him a unique understanding of who gardeners are, what they need and want, why they buy the products they do. He knows how gardening trends have changed in the past, and where they’re headed in the future. He authors NGA’s annual National Gardening Survey, the most comprehensive report on consumer gardening practices, trends, and product sales. Each year Bruce also conducts a number of proprietary research studies for companies in the lawn and garden business on an exclusive and confidential basis to help with their business development. Bruce joins us today to talk about what’s hot right now as it relates to gardening…

Bruce Butterfield Interview (not transcribed)

Outro: And remember, if you have a comment about today’s interview or anything at all for that matter, you can call us at 206.337.0375 or send us an email to heyjoe@joegardener.com.

Contact Links:
National Gardening Association: www.garden.org

Close
Well, that’s it for today. This show was produced by The joe gardener Media Network.

You can access the show notes from this episode as well as any previous shows on our website here. And while you’re on the website, check out all the great content in the articles section and be sure to visit my blog, Compost Confidential. That’s where I share my insiders view on the lessons and news of gardening and living green.You can also order a signed copy of my latest book, The Green Gardener’s Guide.

If you have a  comment, call us anytime. That number is 206.337.0375 or send us an email at heyjoe@joegardener.com. And until next time, consider this from Changing Times magazine ~~

“In an underdeveloped country, don’t drink the water; in a developed country, don’t breathe the air”. ~

Think about it! And thanks for listening! This is Joe Lamp’l and I’ll see you back here next week for more Growing a Greener World.