“Healthy soil equals healthy food, equals healthy people, equals a healthy planet”. It’s the mantra of J.I. Rodale, the founder of the Rodale Institute in 1941.
In her interview with Joe Lamp’l, Rodale Chairman and CEO Maria Rodale, granddaughter of J I, gives her frank, research-based opinion about the far-reaching effects of chemicals and pesticides so prevalent in our lives today.
Nurtured by four generations of the Rodale family, today the Institute resides on a 333-acre farm. Among many notable findings attesting to the effectiveness of organic gardening, their research has proven that organic yields match or surpass those of conventional farming methods.
Next Joe speaks with Maya, Maria’s daughter and fourth generation Rodale who by design, worked her way up in the organization. (At the time of filming, Maya was Director, Communications of Rodale Institute) and is an author in her own right. They discuss the Rodale Institute Farming Systems Trial®, begun in 1981 when few institutions were seriously studying organic farming methods. It is the longest running side-by-side comparison of organic and conventional farming methods in the U.S.
Rodale Press continues to pioneer the organic movement through research and it’s books and magazines.
For more information:
Joe’s podcast with Maria Rodale continues the discussion that started on TV. Hear what Maria couldn’t say on the show.
Organic Manifesto is one of Joe’s must-read books of all times if you care about organic.
Founder J I Rodale bio